Digital Strategy Development

Your business is unique, your SEO strategy should be too. Developing a proper strategy takes specific, competitive insight and targeted recommendations. It means examining every last detail on both the front and back end of your website. This will ensure that your plan reaches your target audience, gives your website advantage over your competitors’ and assures your website goals are met.

Target Audience

By determining your website’s target audience, a comprehensive content and keyword strategy can be developed to enhance your company’s visibility on the internet. Developing a content strategy enables you to provide your website’s audience with content that appeals directly to them. A tailored keyword strategy can bring more organic traffic to your website by targeting the search terms that offer your website the best opportunity for discovery.

Competitive Analysis

To develop your customized SEO strategy, a competitive analysis should also be completed to determine where you stand amongst your competitors. This can be done by examining your website’s search engine rankings, number of backlinks, social engagement and overall site success against those of your competitors.

Website Goals

Your website goals will be examined to create a strategy that fits your business like a glove. By determining your website’s intent, we will be able to create a specific an attainable strategy so that you can measure your successes.

Working closely with you and your team, we will create a customized SEO strategy that will increase quality traffic to your site.