website seo

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What to Ask Your Web Designer Before Building a New Website

As an SEO consultant, I am often asked to help optimize a new website after it has gone live and hasn't brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton of considerations when building a

Case Study:
Yeager Employment Law

If you would like to download the full case study, you can get it here Introduction Yeager Employment Law is a Vancouver, British Columbia based law firm that partnered with J.Ringer Consulting in April 2014 to improve its search engine optimization (SEO) campaign. The website had a consistent design containing relevant content. It had an

The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called “RankBrain.” The main driver for the use of this new algorithm has to do with the three billion searches a day that go through their now ubiquitous search engine. Although the following percentage

The HTML Optimization Guide

There is an immeasurable number of factors that play a role in ranking your website in the search engines. From keywords to backlinks, content quality to social presence, they all have some impact on your SEO efforts. One aspect, that often gets overlooked is the source code or HTML of the

Helpful SEO Tools To Save You Time

It’s been a while since I’ve shared a new post with you. My apologies. Not to make excuses, but this summer was too jam-packed with good stuff to write a new post for the blog. Now that the fly-by-night mindset of summer is over, it’s time to focus and start

How Blogging Can Power Your SEO

There is no doubt that as the web increasingly becomes the go-to marketing platform for small businesses, content has become the centre attention. It’s an affordable way to keep visitors on your site and establish your brand as the expert in your industry. Being able to produce quality content on a regular

Boosting Your Small Business With Local SEO

What is Local Search Local SEO is the art of optimizing your website to appear in the search results being done in your vicinity. This could be your neighbourhood, your city, or even your region. It allows those searching for a product or service nearby to find the best available