seo

|Tag:seo

What I Learned In 2016:
My Year In Review

As we close the lid on another year, we take the time to reflect on the events that have shaped us. For me, 2016 was about firmly establishing myself as an SEO consultant and building better connections with Vancouver's SEO industry. For all of the goals I accomplished there's still a bunch that I didn't

How To Optimize Visual Content For Search

We, as humans, are a visual species. We can't help but be drawn into eye-catching imagery. But it's not very effective if you are trying to rank in Google. Search engine robots don't fully understand how to disseminate the content in videos and images. So whether we like it or not, text is still the

What to Ask Your Web Designer Before Building a New Website

As an SEO consultant, I am often asked to help optimize a new website after it has gone live and hasn't brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton of considerations when building a

The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called “RankBrain.” The main driver for the use of this new algorithm has to do with the three billion searches a day that go through their now ubiquitous search engine. Although the following percentage

The SEO Guide
To Changing Your Domain Name

As your business grows and evolves, your once-perfect domain name begins to lose its luster. And now you need to move to move your website over to a new domain. This change does come with consequences and will have an impact on your search visibility. But it doesn't have to be permanent. There are several

Why the Hyperlink Title Is
Still Relevant for SEO

With the recent launch of WordPress 4.2, there has been a lot of E-Discussions about the removal of the hyperlink title attribute. Many people asked, does the hyperlink title improve Search Engine Optimization (SEO)? The title attribute offers the user information about the element for which it is set. When a

The Art of SEO

Search Engine Optimization: The Ever-Changing Landscape When Google made its debut in September 1998, many didn’t realize the serious effect it would have on the Global Marketplace. 15 years later, having your website rank on Google’s first page of the Search Engine Results Page (SERP) can catapult your business’s success