long tail keywords

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The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called “RankBrain.” The main driver for the use of this new algorithm has to do with the three billion searches a day that go through their now ubiquitous search engine. Although the following percentage

Do-it-Yourself
Search Engine Optimization

In a world that Google is a part of our everyday lives, the number of small business that don't understand the benefits of search engine optimization or avoid it surprises me. SEO is an organic way of getting traffic to your website. Put even more simply, Google decides where your website shows up in the

How Blogging Can Power Your SEO

There is no doubt that as the web increasingly becomes the go-to marketing platform for small businesses, content has become the centre attention. It’s an affordable way to keep visitors on your site and establish your brand as the expert in your industry. Being able to produce quality content on a regular

What 2009 Can Teach You About SEO In 2014

This is the first in a series on What We Can Learn About SEO in 2014. Drawing On The SEO Past To Shape The Future 2014 is poised to be another big year for SEO and Website Marketing as a whole. What, with last years releases of Google’s Panda and Hummingbird

The Death of Adwords’ Keyword Tool, and the Alternatives

Keyword research is nothing new, it is the backbone to solid Search Engine Optimization. And prior to 2013, Google’s Adwords Keyword Tool was the easiest way for SEO’s and Small Businesses to build a list of target phrases for their website. But Google is in the business of making money,

3 Easy Ways To Improve Your Search Rankings Now

Search Engine Optimization is a game of patience, which can be tough to swallow when you see your rankings and site traffic start to slip. It’s important to assess the damage, so to speak, and figure out why your traffic might be down. Hastily taking action to try and get

Long Tail Keywords
and Why You Should
Be Targeting Them

The importance of keywords to a website is pretty obvious. You need to target key terms relating to what your business is about and the industry it’s in if you want to rank well on Search Engines. But it can often be very difficult to rank well for many of the