The Blog

|The Blog|

The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called “RankBrain.” The main driver for the use of this new algorithm has to do with the three billion searches a day that go through their now ubiquitous search engine. Although the following percentage

The SEO Guide
To Changing Your Domain Name

As your business grows and evolves, your once-perfect domain name begins to lose its luster. And now you need to move to move your website over to a new domain. This change does come with consequences and will have an impact on your search visibility. But it doesn't have to be permanent. There are several

Do-it-Yourself
Search Engine Optimization

In a world that Google is a part of our everyday lives, the number of small business that don't understand the benefits of search engine optimization or avoid it surprises me. SEO is an organic way of getting traffic to your website. Put even more simply, Google decides where your website shows up in the

The Secret Uses Of Screaming Frog

As an SEO consultant, I'm always looking for ways to improve the way I audit (and ultimately optimize) a website. The SEO Spider is definitely one of those tools that I use on a daily basis. If you are an SEO or keen to optimize your own website, you should be using the SEO Spider from

The Rise of Ad Blocking and the Need to get Back to Good SEO

Although ad blocking has been around for ages, it is safe to say that 2015 was the year that it became mainstream. Ad blocking has penetrated pop culture by becoming the focus of a South Park episode; it was spoken about by Howard Stern and it was featured on NBC’s Today

A/B Testing + SEO

Redirection Wordpress Plugin  to easily redirect your test page directly from your dashboard. How A/B Testing can Help you to Optimize your Website We know that adhering to and optimising your website to Google's ever changing algorithms can improve your website's visibility. We also all know that content (good content) is an extremely important factor