Local search engine optimization

Local SEO provides search results based purely on location. Customers regularly use online sources – for example Google or Bing – to find new products and services near them. For example if you search on Google for “coffee” whilst in Vancouver, the listings displayed will be local and relevant to that particular city.

How does local search work?

Local search engine optimization strategies differ slightly from other SEO techniques. Local search focuses on gaining your business visibility locally by targeting users searching for products and services in their neighbourhood or city. A huge portion of online searches are directed at local businesses, which often signifies that your customer is far along in the buying process and ready to take action. Localized search engine optimization is not only implemented to boost your organic search rankings, it is implemented to ensure that your website shows up in front of customers who are ready to make a purchase.

Therefore being active and visible in the local search results is not only important for an online business, it’s integral to a company’s success. If you want to rank in Google locally, you’ll need to invest in local search optimization. For the majority of small businesses, ensuring that your website is optimized for local search is the most powerful and cost-effective way to reach new customers who are actively searching for services or products that relate to your operation.

Key areas of local search engine optimization…

By targeting your business’s key areas of local search, you can ensure the your business’s website is visible in all the right places. The areas of localized search that may suite your business are;

  1. Optimizing your business’s city, neighbourhood and exact address on your webpage.
  2. A website design that is responsive and adaptable to all smart devices.
  3. Ensuring your business is registered and optimized for Google Businesses.
  4. Ensuring your business is registered and optimized for Bing Places.
  5. Managing and monitoring your company’s online reviews.

Our comprehensive local search optimization services ensure that your site is optimized and aligned with a strategy that is perfectly tailored to your business. Local search is more than just adding your city to titles and your neighbourhood to your content; it’s about having all of your business’s information filled out in concisely and accurately on Google and Bing. Local SEO is also about maximizing customer reviews and ensuring that your website is optimized for mobile. If you’re a small business owner, then local search is where you need to focus your optimization efforts.

Together, we can develop a local SEO strategy so that your small business can be found through both local and organic searches.