You can’t identify a cold without knowing the symptoms. The same goes for your website.
Understanding the health of your website is imperative for it to function properly and this is where an SEO Assessment comes in.
What is an SEO Assessment?
An SEO Assessment is a comprehensive analysis of your website and how it measures against your competitors. If your business website isn’t properly optimized for search engines such as Google or Bing, it’s likely that you’re missing out on traffic and potential leads from new clients.
Conducting an SEO assessment is the best way to determine the next steps to your business’s success. Here are a few of the key areas we analyse:
Your website appeals to more than just its visitors. You also need to think about appealing to search engine robots.
Visitors are often concerned with their experience on the webpage and that it is navigable. On the other hand, search engine robots are interested in links, content and the overall crawlability of your website.
Using detailed tools to crawl your business’s entire webpage will enable your website to be free of problem areas.
SEO strategies are not one size fits all, therefore, your assessment will include a thorough evaluation of your website’s structure, content, on-page factors and crawlability.
Keyword Strategy Assessment
Keyword research is arguable the most important piece to a successful SEO campaign. Knowing which keywords will drive the most traffic to your site is no easy task.
Optimizing for the wrong keywords can greatly affect your website’s total traffic, bounce rates, and even your business’s revenue. A detailed keyword assessment will enable you to choose keywords that can not just increase your visibility on search engines, but that will drive traffic to your website.
A detailed assessment of your business’s main competitors will enable you to to determine how well they are doing with their search engine optimization efforts.
Analyzing the key SEO data of your direct competition will give you invaluable insight into how your competitors are performing in the digital space. Getting to the root of the competition’s digital presence is the first step in bettering your own.
Studying the key performance indicators of your competition, as well as deciphering each aspect will give you a leg up in the online space.
Why undertake an SEO assessment?
Identifying the areas of improvement for your website is the first step in developing a sturdy SEO strategy for long term success. Our comprehensive assessment performed by a seo consulting expert will uncover any issues and create a road map for increasing your search visibility.