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Case Study:
Spruce Up For The Holidays

To view the downloadable version of the case study click here. Introduction As part of the ongoing optimization campaign with J.Ringer Consulting (JRC) in early November 2015, Spruce Body Lab (SBL) and JRC worked together to improve Spruce's e-commerce activity and conversion rates through the implementation of a holiday promotion campaign. Spruce’s website has online

How Blogging Can Power Your SEO

There is no doubt that as the web increasingly becomes the go-to marketing platform for small businesses, content has become the centre attention. It’s an affordable way to keep visitors on your site and establish your brand as the expert in your industry. Being able to produce quality content on a regular

Boosting Your Small Business With Local SEO

What is Local Search Local SEO is the art of optimizing your website to appear in the search results being done in your vicinity. This could be your neighbourhood, your city, or even your region. It allows those searching for a product or service nearby to find the best available

Integrating Video Into Your SEO Strategy

(This post is from the creative duo of Sean Horlor and Steve Adams of Steamy Window Productions) Video Is The Newest Addition To The Marketing Mix When it comes to original content for customers and followers, online video marketing is increasingly proving to be one of the most compelling marketing mediums for

2011: Mobile Search Gets Noticed. 2014: Mobile Search Takes Centre Stage.

2011 – Mobile SEO Starts To Get Noticed 2011 yielded a lot of change in terms of mobile usage and trends. Google and the Android mobile operating system started to make waves and the iPad was working its way into collective consciousness. With the increased use of devices with smaller screens, the

What 2009 Can Teach You About SEO In 2014

This is the first in a series on What We Can Learn About SEO in 2014. Drawing On The SEO Past To Shape The Future 2014 is poised to be another big year for SEO and Website Marketing as a whole. What, with last years releases of Google’s Panda and Hummingbird

6 Things I Learned About SEO in 2013

With the year coming to an abrupt end, it’s time to reflect and take stock of one’s successes and failures. For myself, I feel the end of the year is a time to look back at all of the things that I have learned over the past twelve months. 2013 was