small business seo

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Case Study:
Yeager Employment Law

If you would like to download the full case study, you can get it here Introduction Yeager Employment Law is a Vancouver, British Columbia based law firm that partnered with J.Ringer Consulting in April 2014 to improve its search engine optimization (SEO) campaign. The website had a consistent design containing relevant content. It had an

Case Study:
Spruce Up For The Holidays

To view the downloadable version of the case study click here. Introduction As part of the ongoing optimization campaign with J.Ringer Consulting (JRC) in early November 2015, Spruce Body Lab (SBL) and JRC worked together to improve Spruce's e-commerce activity and conversion rates through the implementation of a holiday promotion campaign. Spruce’s website has online

How Blogging Can Power Your SEO

There is no doubt that as the web increasingly becomes the go-to marketing platform for small businesses, content has become the centre attention. It’s an affordable way to keep visitors on your site and establish your brand as the expert in your industry. Being able to produce quality content on a regular

Boosting Your Small Business With Local SEO

What is Local Search Local SEO is the art of optimizing your website to appear in the search results being done in your vicinity. This could be your neighbourhood, your city, or even your region. It allows those searching for a product or service nearby to find the best available

2011: Mobile Search Gets Noticed. 2014: Mobile Search Takes Centre Stage.

2011 – Mobile SEO Starts To Get Noticed 2011 yielded a lot of change in terms of mobile usage and trends. Google and the Android mobile operating system started to make waves and the iPad was working its way into collective consciousness. With the increased use of devices with smaller screens, the

Local Search of 2010 Gets a Boost in 2014

In a continuation of our series on What We Can Learn About Past SEO Techniques we come to 2010, the year Local SEO became the focus of of Search Optimization Experts around the Globe. Localized SEO Changes The Shape Of Searches Local SEO moved to the forefront of Search Optimization Experts’ minds

Leverage Your Social Media for Powerful SEO

As more people continue to join social networks and connect with their favourite businesses, social media has become an integral part of the digital marketing plan. Just as a Brand’s social profiles are important to customer service and increasing brand awareness, social media plays an important role in the Search Engine