seo consulting

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How To Optimize Visual Content For Search

We, as humans, are a visual species. We can't help but be drawn into eye-catching imagery. But it's not very effective if you are trying to rank in Google. Search engine robots don't fully understand how to disseminate the content in videos and images. So whether we like it or not, text is still the

What to Ask Your Web Designer Before Building a New Website

As an SEO consultant, I am often asked to help optimize a new website after it has gone live and hasn't brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton of considerations when building a

The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called “RankBrain.” The main driver for the use of this new algorithm has to do with the three billion searches a day that go through their now ubiquitous search engine. Although the following percentage has decreased over

The SEO Guide
To Changing Your Domain Name

As your business grows and evolves, your once-perfect domain name begins to lose its luster. And now you need to move to move your website over to a new domain. This change does come with consequences and will have an impact on your search visibility. But it doesn't have to be permanent. There are several

The Secret Uses Of Screaming Frog

As an SEO consultant, I'm always looking for ways to improve the way I audit (and ultimately optimize) a website. The SEO Spider is definitely one of those tools that I use on a daily basis. If you are an SEO or keen to optimize your own website, you should be using the SEO Spider from

A/B Testing + SEO

A/B Testing is a great way to test that the website content that your offering appeals to your users. There are minimal risks associated with split testing however it is important to remember that to determine which version of your page is the best, you will need to send a percentage of your traffic to

The HTML Optimization Guide

There is an immeasurable number of factors that play a role in ranking your website in the search engines. From keywords to backlinks, content quality to social presence, they all have some impact on your SEO efforts. One aspect, that often gets overlooked is the source code or HTML of the