keyword research

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How To Future Proof Your Website

Life on the internet moves pretty quickly — viral videos, memes, news — it’s the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye. What was en vogue just a couple short years ago, would get you shunned today. It can seem

The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called “RankBrain.” The main driver for the use of this new algorithm has to do with the three billion searches a day that go through their now ubiquitous search engine. Although the following percentage has decreased over

Local Search of 2010 Gets a Boost in 2014

In a continuation of our series on What We Can Learn About Past SEO Techniques we come to 2010, the year Local SEO became the focus of of Search Optimization Experts around the Globe. Localized SEO Changes The Shape Of Searches Local SEO moved to the forefront of Search Optimization Experts’ minds

What 2009 Can Teach You About SEO In 2014

This is the first in a series on What We Can Learn About SEO in 2014. Drawing On The SEO Past To Shape The Future 2014 is poised to be another big year for SEO and Website Marketing as a whole. What, with last years releases of Google’s Panda and Hummingbird

6 Things I Learned About SEO in 2013

With the year coming to an abrupt end, it’s time to reflect and take stock of one’s successes and failures. For myself, I feel the end of the year is a time to look back at all of the things that I have learned over the past twelve months. 2013 was

(Not Provided) And Why Content Is More Important Than Ever

With not provided being the new normal in Google Analytics for keyword referral data, content is now more important than ever. But how can you write good quality content if you don’t know what words are bringing people to your site? The answer has been and will remain to be: know your

The Death of Adwords’ Keyword Tool, and the Alternatives

Keyword research is nothing new, it is the backbone to solid Search Engine Optimization. And prior to 2013, Google’s Adwords Keyword Tool was the easiest way for SEO’s and Small Businesses to build a list of target phrases for their website. But Google is in the business of making money,