Jesse

|Jesse Ringer

About Jesse Ringer

Jesse has been working as a Digital Strategist in Vancouver for the past 7 years. This includes Search Engine Optimization (SEO), Analytics Tracking, and Digital Strategy. As a consultant, he has worked with a variety of companies and individuals to increase their rankings and visibility on the most popular search engines.

AMP Experiment for Local SEO

The Breakdown The question I wanted to see answered: Does AMP help local small and medium size websites get more traffic? With the release of Google's AMP across all search result pages and the subsequent debate about its merits, I wanted to see if it would provide value for my local SEO clients. Much of the

How To Future Proof Your Website

Life on the internet moves pretty quickly — viral videos, memes, news — it’s the age of fleeting interest. The same can be said about your website. Trends come and go in the blink of an eye. What was en vogue just a couple short years ago, would get you shunned today. It can seem

What I Learned In 2016:
My Year In Review

As we close the lid on another year, we take the time to reflect on the events that have shaped us. For me, 2016 was about firmly establishing myself as an SEO consultant and building better connections with Vancouver's SEO industry. For all of the goals I accomplished there's still a bunch that I didn't

How To Optimize Visual Content For Search

We, as humans, are a visual species. We can't help but be drawn into eye-catching imagery. But it's not very effective if you are trying to rank in Google. Search engine robots don't fully understand how to disseminate the content in videos and images. So whether we like it or not, text is still the

What to Ask Your Web Designer Before Building a New Website

As an SEO consultant, I am often asked to help optimize a new website after it has gone live and hasn't brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton of considerations when building a

Case Study:
Yeager Employment Law

If you would like to download the full case study, you can get it here Introduction Yeager Employment Law is a Vancouver, British Columbia based law firm that partnered with J.Ringer Consulting in April 2014 to improve its search engine optimization (SEO) campaign. The website had a consistent design containing relevant content. It had an

Case Study:
Spruce Up For The Holidays

To view the downloadable version of the case study click here. Introduction As part of the ongoing optimization campaign with J.Ringer Consulting (JRC) in early November 2015, Spruce Body Lab (SBL) and JRC worked together to improve Spruce's e-commerce activity and conversion rates through the implementation of a holiday promotion campaign. Spruce’s website has online