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|Olivia Fobert

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So far Olivia Fobert has created 9 blog entries.

The Value Behind Long-Tail Keywords

Here's What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called “RankBrain.” The main driver for the use of this new algorithm has to do with the three billion searches a day that go through their now ubiquitous search engine. Although the following percentage has decreased over

Do-it-Yourself
Search Engine Optimization

In a world that Google is a part of our everyday lives, the number of small business that don't understand the benefits of search engine optimization or avoid it surprises me. SEO is an organic way of getting traffic to your website. Put even more simply, Google decides where your website shows up in the

The Rise of Ad Blocking and the Need to get Back to Good SEO

Although ad blocking has been around for ages, it is safe to say that 2015 was the year that it became mainstream. Ad blocking has penetrated pop culture by becoming the focus of a South Park episode; it was spoken about by Howard Stern and it was featured on NBC’s Today Show. It is no

A/B Testing + SEO

A/B Testing is a great way to test that the website content that your offering appeals to your users. There are minimal risks associated with split testing however it is important to remember that to determine which version of your page is the best, you will need to send a percentage of your traffic to

How UX can Positively Affect SEO

Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we have ignored Google's philosphy while trying to impress Google by designing websites to appeal to search bots and that are stuffed to the brim with keywords. However, this goes directly against what Google is asking us

Quality Over Quantity:
Getting To Know The Value
Of Your Website Backlinks

Building quality backlinks is one of the most effective ways to improve your website's visibility on major search engines. The amount of quality backlinks are a strong indication of the popularity of your website and Google and Bing credit websites that have many. What are high quality backlinks as oppose to low quality backlinks? Not all