Search Engine Optimization: The Ever-Changing Landscape
When Google made its debut in September 1998, many didn’t realize the serious effect it would have on the Global Marketplace. 15 years later, having your website rank on Google’s first page of the Search Engine Results Page (SERP) can catapult your business’s success to new heights. But Google’s mission to offer visitors only the very best and most relevant results means that getting on to the 1st SERP is no easy task. That’s where a qualified SEO Expert can help.
What is SEO?
Search Engine Optimization is the art of increasing the visibility of your website in a search engine’s organic search results. Using keyword research and content development, as well as building a social reputation and backlinks, SEO can bring your website unprecedented amounts of business. Like any business though, there is a right way and wrong way to go about doing it. It is important to make sure that you have someone taking the right steps to naturally increase your online visibility.
The Many Sides of SEO
Monitoring the major search engines, not just Google, to see how well your website is performing in them is one part of the equation. Being able to identify and understand what ranking factors are affecting the performance of your website is the key to successful Search Engine Optimization. Google is constantly changing their algorithms and ranking factors, so what may have worked a year ago may work against you today. Cultivating a detailed account of acceptable practices, and building on this knowledge is integral to quality SEO.
Your website may be at the top of many searches, but if people aren’t clicking to your site then what’s the point? Providing relevant information in a timely way allows you to connect with potential customers and offer them an unparalleled experience.
To learn more about how I can help your business,